The driving force behind Entertainment on Ice is Madelène van Beuzekom.
Madelène is a former top sport figure skater. She turned her passion into her job when, at the age of 18, she became the only Dutch person to skate with the international company Holiday on Ice, traveling the world for six years as a top performer. After this experience, Madelène started her company Entertainment on Ice with which she wants to give skating a stage and share the beauty of skating with the world by developing and producing skating shows and acts.
For example, she thought of making a skating musical about the Elfstedentocht. Musical de Tocht premiered on October 1, 2023 and played for 9 months attracting 300,000 visitors and winning two musical awards.
Conceiving and creating entertainment concepts herself is her passion, but sharing them with audiences is what drives her.